While conventional marketing methods still plays a major role for promoting business, an increasing number of businesses are starting to realize the value of having a strong internet presence and the branding value that comes along with it. Internet marketing gives businesses no matter big or small, access to the global market at a reasonable price and it’s truly personalized marketing.
Businesses and companies that are not having the presence on web world are certainly losing customers, something which no business can afford to do. Internet marketing or online marketing is a very effective tool to acquire potential customers because it allows you to target the people who are really interested in the product and ready to buy. Whereas in conventional marketing message is sent to all whether interested or not.
Internet Marketing v/s Conventional Marketing
The most important reason why internet marketing is better than conventional marketing is the cost effectiveness. Online marketing or E-marketing is too economical as compare to conventional methods yet more effective. Just think of cost of a TV or Newspaper ad which is of no use if person is not willing to see it whereas a website is your 24*7*365 days marketing personal, which is available whenever somebody needs any information. There is no additional cost is required for online catalogs, brochures, data sheets etc, resulting in huge savings in printing and storage costs.
The other biggest advantage of internet marketing is that you can track your customer or potential customer response through web analytics and can make changes in your marketing plan to improve it, whereas in conventional methods you can just hope to get better result.
Internet marketing is interactive by nature; you can provide instant feedback and responses. Internet marketers have facility to collect data about particular users, through registration forms and surveys, to maintain specific online marketing campaign.
Through internet marketing it’s easy to provide all the information at a single place and thus get quick results as compare to conventional marketing.
Types of Internet Marketing
• Search Engine Optimization
• Pay Per Click
• Social Media Optimization
• Affiliate Marketing
• Banner advertising
• Online articles
• PR distribution
• RSS and news article feeds
• Email marketing
• Newsletter signup
Considering all the above factors Internet Marketing is a new age marketing tool that provides you the opportunity to do global branding of your business at a cheaper cost as compare to conventional methods.